Launched a new integrated online strategy for SRGFP.
This includes automated updates on new jobs and posts via Twitter and a Twitter Dashboard integrated into the site to manage from one location. The Twitter extension is also backed by a Twitter follower recruitment strategy which will be rolled out over the next 2 months.
Integrated into the new strategy is a concentrated use of LinkedIn where we hope to engage in meaningful interaction across the spectrum of Financial Organisations and people.
A new, realtime XML sitemap linking directly to, and feeding to, Google in realtime, providing up to the minute real search spread across website, Twitter and LinkedIn.
Limited use of Facebook and a revitalised HTML Newsletter providing live tracking, tracing, reporting and delivery.
Next we will look into an ROI strategy, not in terms of money, but in terms of time spent engaging with and using online tools. Watch this space.
