The ‘internet’ and social media are giving more and more power to the consumer in terms of the way they interact with brands and also what their perception of ‘brands’ is.
It is becoming vital for companies, products and services to engage in open and honest dialogue with clients, both externally and internally through as many channels as possible.
The ability to think, work and play in multiple channels is key in future successes, no matter what size the operation is. We believe that it is essential to have a presence online, and the more dialogue, good AND bad, that is happening between clients and products the better.
When the consumer takes control, brands that are not honest and open about their operations will suffer and those that are open and honest will be given a little more freedom to get things right.
The time of the consumer has come, and it is essential that brands now become accountable for their output, brands must now be the eco warriors as the consumers from new markets wake up.
“Doesn’t Alex “I have a shed” Bogusky consider for one lousy minute that he is merely reinforcing the stereotypical image the public has of the fucktards in advertising. As I have said many times on AdScam, does the management of the average BDA not consider it ironical that they can enjoy a $500 dinner at NoBu while creating a campaign to sell FatBurgers to an unmarried mother of three living in a trailer park in Mississippi?”*
Answer: not any more.
